STRATEGIC PLANNING FOR CLOUD APPLICATIONS
Webapper Shared Tips & Resources
Save time, deliver better customer experiences, and maximize your technology investment.
Marketing During the Pandemic
Webapper doesn’t profess to have all the answers for navigating such turbulent times. As we reflect on what we see in the market and review our own situation, we seek clarity. We hope we can help others handle their businesses more effectively in this challenging period. Here are some ideas to jump start your efforts for marketing during the pandemic.
Serverless Application Development 101
A promising new approach in emerging technology is serverless application development. Proponents tout that you can focus on your application rather than the infrastructure it runs on. Serverless architectures rely on third-party “Backend as a Service” (BaaS) services like AWS, Azure or Google Cloud. As we'll outline here, this modern (at least for now) approach has some inherent advantages and disadvantages. If you're part of a software business, we'll help explain what serverless application is and why you would or would not want to use it.
Cloud Application 101
When someone uses a cloud application, it is a reference to software that is deployed in a "cloud environment" (like AWS, Google Cloud or Microsoft Azure) instead of being hosted on a local server or computer. We illustrate examples of 5 popular cloud applications.
Tools to Improve Your Search Engine Ranking
Organic search traffic is highly desirable. You know, when someone types in the phrase about what you do, and you show up at the top of Google, that's worth a great deal to your business. So your search engine ranking matters. Even if you’re not a web developer or someone managing the day-to-day progress of your website, you may be wise to learn a few of the key website management tools available. That way, you won't be bamboozled by SEO "Snake Oil Salesmen" (SOSs), or perhaps your own IT person/department. Understanding these tools will help you make informed decisions for your business, from where to invest resources to who your customers really are. Here are 10 tools to help improve your search engine ranking.
DaaS vs. VDI
With all the chaos today, you may be searching for ways to simplify IT management for your remote workers. Two 'competing' solutions, virtual desktop infrastructure (VDI) and desktop as a service (DaaS), probably turned up in your search. These two technologies perform similar functions but end up being implemented completely differently. DaaS vs. VDI - what's the difference?
Benefits of DaaS
Deploying Desktop as a Service (DaaS) infrastructure can save IT departments significant amounts of time, energy, and money. As more companies and employees work remotely, DaaS offers flexibility and advantages that make it quite appealing. Here are six benefits of Desktop as a Service.
Managing Your Remote Workforce
At Webapper, we're a 100% remote workforce, and we always have been. With an increasing number of firms escaping commercial real estate these days, we think we're imminently qualified to share some of the lessons we've learned over the years. It isn't always easy for us, with team members working from different U.S. and international time zones. We face communication issues, life balance challenges, and high customer service expectations. But over the past 20 years, we've learned a great deal, and now we're helping you with our 10 secrets to managing your remote workforce.
Improving Your Web Design
The overarching goal of your website is to engage more visitors with your business. It is vital to have a reliable website that positions your company as a strong, professional organization that solves problems for customers. If you find your website failing to reach objectives of traffic or conversions, it may be time for a makeover, or at the very least, a refresh. We’re firm believers in experimentation — we run split tests on landing pages regularly (secret sauce, sorta), and we’re always looking for ways to help our customers get more out of the websites and web applications. So if you’re interested in sprucing up your website, here are ten tips for improving your web design.
Make Your Website Faster
Faster, faster, faster. Performance matters, especially when it comes to your website. Google has suggested that we should strive to keep our page load times under two seconds to minimize the bounce rate. After page load time exceeds 3 seconds, bounce rate soars, reaching 38% when it hits 5 seconds. And don’t forget mobile. According to Unbounce, 46% of people say waiting for pages to load is what they dislike most about browsing the web on mobile, and it takes an average of 15.3 seconds to load a mobile landing page. Clearly there are solid business reasons to make your website faster!
Navigate Marketing During a Crisis
Just when you think you've created a brilliant marketing/sales/development/business plan, a black swan torpedoes your plan. As ones who have been in marketing and technology through many challenges, we've learned a few lessons about how to navigate marketing during a crisis. It isn't easy, by any stretch, but with the right approach, you may find yourself on the other side of the crisis in a better, safer place.
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