Business

Webapper consults with many SMBs. We share our knowledge and experience on business topics to help fuel manageable business growth.

Minimizing SaaS Churn and Maximizing Customer Retention

Nearly all SaaS businesses are subscription-based. Growth depends on adding new customers and retaining existing customers. Customer attrition (churn) is the polar opposite of customer retention. SaaS churn is unavoidable -- for a variety of reasons, customers will move on. For a healthy product, it's important to minimize SaaS churn and maximize customer retention.

Minimizing SaaS Churn and Maximizing Customer Retention2022-06-15T20:27:19+00:00

SaaS Onboarding Essentials: People, Process, and Planning

No matter the technique used, it’s essential for SaaS providers to invest in development of a smooth onboarding process. Failure to do so almost guarantees low adoption rates and high customer turnover.

SaaS Onboarding Essentials: People, Process, and Planning2022-06-06T16:40:51+00:00

Death by Coding: People, Process, and Planning in Software Development

In a recent conversation with Webapper, a lead developer said “In order to ship on time, I just need more time to code.” He went on to say “If I didn’t have to spend all this time on the product roadmap, I could ship on time.” After three decades in software development, these statements sound significant alarm bells...

Death by Coding: People, Process, and Planning in Software Development2022-06-09T14:59:45+00:00

7 Critical Areas for Your Information Technology Annual Review

Closing out the year affords the chance to see what went right, what went wrong, and what to do next. We wanted to share our insights to help you. Here are 7 critical areas for your information technology annual review.

7 Critical Areas for Your Information Technology Annual Review2021-12-14T22:42:08+00:00

Creating Your Foundation for SaaS Marketing

If you're marketing (or planning to market) software as a service, you have a significant amount of work ahead. Having worked on a few different SaaS products, we have seen the difficulties firsthand. When marketing works, it's super fun. When prospects ignore you, it's demotivating. We'll outline a strategic framework for creating your foundation for SaaS marketing.

Creating Your Foundation for SaaS Marketing2021-10-11T21:41:10+00:00

What Is PURI NURI AURI?

f you're reading this post, you either thought the headline was nuts or you read the term(s) somewhere and googled to find out what it means. Welcome to our cloud, where we frequently teach cloud computing concepts related to cloud economics. PURI NURI AURI are just that: ways to structure your cloud account to minimize expenses.

What Is PURI NURI AURI?2022-03-17T20:45:10+00:00

Choosing a SaaS Application Development Platform

If you're committing to developing a SaaS product (to take over your market!), you'll also want to evaluate technology stacks. Perhaps you have in-house expertise in something, but you'll want to verify that it's feasible for SaaS. Bear in mind that you'll be married to this platform for 5-10 years. We'll outline key factors you should address when choosing the best application development platform for your SaaS solution.

Choosing a SaaS Application Development Platform2021-09-07T02:15:39+00:00
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