Webapper consults with many SMBs. We share our knowledge and experience on business topics to help fuel manageable business growth.
Minimizing SaaS Churn and Maximizing Customer Retention
Nearly all SaaS businesses are subscription-based. Growth depends on adding new customers and retaining existing customers. Customer attrition (churn) is the polar opposite of customer retention. SaaS churn is unavoidable -- for a variety of reasons, customers will move on. For a healthy product, it's important to minimize SaaS churn and maximize customer retention.