Marketing

/Marketing

Webapper is a full-service digital agency with capabilities across web design, development and marketing. We share articles on marketing concepts, industry news and important trends.

Improving Your Web Design

The overarching goal of your website is to engage more visitors with your business. It is vital to have a reliable website that positions your company as a strong, professional organization that solves problems for customers. If you find your website failing to reach objectives of traffic or conversions, it may be time for a makeover, or at the very least, a refresh. We’re firm believers in experimentation — we run split tests on landing pages regularly (secret sauce, sorta), and we’re always looking for ways to help our customers get more out of the websites and web applications. So if you’re interested in sprucing up your website, here are ten tips for improving your web design.

Improving Your Web Design2020-05-04T21:28:22+00:00

Make Your Website Faster

Faster, faster, faster. Performance matters, especially when it comes to your website. Google has suggested that we should strive to keep our page load times under two seconds to minimize the bounce rate. After page load time exceeds 3 seconds, bounce rate soars, reaching 38% when it hits 5 seconds. And don’t forget mobile. According to Unbounce, 46% of people say waiting for pages to load is what they dislike most about browsing the web on mobile, and it takes an average of 15.3 seconds to load a mobile landing page. Clearly there are solid business reasons to make your website faster!

Make Your Website Faster2020-04-30T16:06:31+00:00

Navigate Marketing During a Crisis

Just when you think you've created a brilliant marketing/sales/development/business plan, a black swan torpedoes your plan. As ones who have been in marketing and technology through many challenges, we've learned a few lessons about how to navigate marketing during a crisis. It isn't easy, by any stretch, but with the right approach, you may find yourself on the other side of the crisis in a better, safer place.

Navigate Marketing During a Crisis2020-04-24T21:36:54+00:00