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Marketing

Webapper is a full-service digital agency with capabilities across web design, development and marketing. We share articles on marketing concepts, industry news and important trends.

How to Run a Smart Content Marketing Campaign

Content marketing became all the rage around 2010. So much so that Google famously changed their search algorithm (the Panda update) to wipe out "content farms" that sucked up traffic with useless results. Since the goal of search engines is to answer your question in the best possible way, spammy results suck. So search engines now specifically address the searcher's intent — what are they really looking for? And the way search engines know how to respond is a wild cocktail of factors, including things like "the words on the page", the popularity of the page, and the popularity of the website containing the page. And that's what makes executing a smart content marketing campaign more important than ever. It's a long-term strategy that works, as shown in our examples. Your digital plans should include some of these ideas.

How to Run a Smart Content Marketing Campaign2020-11-17T17:57:24+00:00

Marketing During the Pandemic

Webapper doesn’t profess to have all the answers for navigating such turbulent times. As we reflect on what we see in the market and review our own situation, we seek clarity. We hope we can help others handle their businesses more effectively in this challenging period. Here are some ideas to jump start your efforts for marketing during the pandemic.

Marketing During the Pandemic2020-11-02T21:57:50+00:00

Tools to Improve Your Search Engine Ranking

Organic search traffic is highly desirable. You know, when someone types in the phrase about what you do, and you show up at the top of Google, that's worth a great deal to your business. So your search engine ranking matters. Even if you’re not a web developer or someone managing the day-to-day progress of your website, you may be wise to learn a few of the key website management tools available. That way, you won't be bamboozled by SEO "Snake Oil Salesmen" (SOSs), or perhaps your own IT person/department. Understanding these tools will help you make informed decisions for your business, from where to invest resources to who your customers really are. Here are 10 tools to help improve your search engine ranking.

Tools to Improve Your Search Engine Ranking2020-11-02T22:02:29+00:00

Improving Your Web Design

The overarching goal of your website is to engage more visitors with your business. It is vital to have a reliable website that positions your company as a strong, professional organization that solves problems for customers. If you find your website failing to reach objectives of traffic or conversions, it may be time for a makeover, or at the very least, a refresh. We’re firm believers in experimentation — we run split tests on landing pages regularly (secret sauce, sorta), and we’re always looking for ways to help our customers get more out of the websites and web applications. So if you’re interested in sprucing up your website, here are ten tips for improving your web design.

Improving Your Web Design2020-11-02T22:06:25+00:00

Make Your Website Faster

Faster, faster, faster. Performance matters, especially when it comes to your website. Google has suggested that we should strive to keep our page load times under two seconds to minimize the bounce rate. After page load time exceeds 3 seconds, bounce rate soars, reaching 38% when it hits 5 seconds. And don’t forget mobile. According to Unbounce, 46% of people say waiting for pages to load is what they dislike most about browsing the web on mobile, and it takes an average of 15.3 seconds to load a mobile landing page. Clearly there are solid business reasons to make your website faster!

Make Your Website Faster2020-11-02T22:09:02+00:00

Navigate Marketing During a Crisis

Just when you think you've created a brilliant marketing/sales/development/business plan, a black swan torpedoes your plan. As ones who have been in marketing and technology through many challenges, we've learned a few lessons about how to navigate marketing during a crisis. It isn't easy, by any stretch, but with the right approach, you may find yourself on the other side of the crisis in a better, safer place.

Navigate Marketing During a Crisis2020-11-02T22:09:47+00:00
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