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Marketing

Webapper is a full-service digital agency with capabilities across web design, development and marketing. We share articles on marketing concepts, industry news and important trends.

Vertical SaaS Victory

SaaS has fundamentally shifted the past year, especially with AI exploding. While horizontal giants burn through billions trying to be everything to everyone, vertical SaaS companies are quietly building software empires by being something specific to someone specific. David is absolutely demolishing Goliath in the SaaS world, and vertical SaaS specialization is becoming the dominant play. The companies that embrace niche focus are outperforming their horizontal competitors on every metric that matters.

Vertical SaaS Victory2025-05-27T13:36:32-07:00

Building a Strong SaaS Brand

As AI grows by leaps and bounds, SaaS marketers are looking for new & better ways to improve lead pipelines. As a SaaS provider, we regularly audit our strategy to ensure we're doing the best things. What we're feeling is a titanic shift. And when that happens, we go back to the basics. As a first step, we're locking in on building a strong SaaS brand.

Building a Strong SaaS Brand2025-04-28T14:52:23-07:00

Your Personal Brand in a SaaS Business

Ever wondered if putting yourself out there alongside your product is worth the effort? Your personal brand can be a powerful asset in the competitive SaaS landscape—or a potential liability if managed poorly. We'll explore the advantages and pitfalls of personal branding in SaaS, plus look at some industry heavyweights who've mastered the art of blending personal and company brands for maximum impact.

Your Personal Brand in a SaaS Business2025-03-11T11:21:32-07:00

Leveraging AI in SEO for SaaS Companies

The team at Webapper has been working on search engine optimization (SEO) since the early days of the web. Clearly, SEO things have changed over time. Today, AI technology is transforming SEO strategies for SaaS companies. AI offers significant advantages but also poses notable challenges. By understanding the impact of AI in SEO for SaaS, you can maximize the benefits while you simultaneously address potential downsides...

Leveraging AI in SEO for SaaS Companies2024-05-15T13:02:55-07:00

Automated Digital Marketing Using AI

We embrace automated digital marketing using AI properly to deliver better customer experiences. Today we analyze what went wrong with this particular note and then share some ideas on using AI and automation in your marketing. Done correctly, AI marketing leverages customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.

Automated Digital Marketing Using AI2021-12-02T21:22:32-08:00

How to Improve Email Deliverability with SPF, DKIM, and DMARC

Email marketing can be a powerful tool in any organization's toolbox. If an email is read, it can deliver significant return on investment. Raising your sender reputation is a means of getting to more inboxes. And that's why we're here to explain how to improve email deliverability with SPF, DKIM, and DMARC.

How to Improve Email Deliverability with SPF, DKIM, and DMARC2022-10-05T16:24:30-07:00

SaaS Monetization Primer

SaaS monetization is the process of deriving revenue from the value you offer from your software solution to your users. If you can’t monetize your SaaS application, then your development effort could end up as a life lesson instead of a fat bank account. And with the challenges of small budgets and slow revenue growth, it’s critical that SaaS companies deliver software that matchese evolving market landscapes.

SaaS Monetization Primer2022-09-14T22:30:05-07:00

Creating Your Foundation for SaaS Marketing

If you're marketing (or planning to market) software as a service, you have a significant amount of work ahead. Having worked on a few different SaaS products, we have seen the difficulties firsthand. When marketing works, it's super fun. When prospects ignore you, it's demotivating. We'll outline a strategic framework for creating your foundation for SaaS marketing.

Creating Your Foundation for SaaS Marketing2022-09-14T22:30:27-07:00

How to Run a Smart Content Marketing Campaign

Content marketing became all the rage around 2010. So much so that Google famously changed their search algorithm (the Panda update) to wipe out "content farms" that sucked up traffic with useless results. Since the goal of search engines is to answer your question in the best possible way, spammy results suck. So search engines now specifically address the searcher's intent — what are they really looking for? And the way search engines know how to respond is a wild cocktail of factors, including things like "the words on the page", the popularity of the page, and the popularity of the website containing the page. And that's what makes executing a smart content marketing campaign more important than ever. It's a long-term strategy that works, as shown in our examples. Your digital plans should include some of these ideas.

How to Run a Smart Content Marketing Campaign2021-05-03T17:03:40-07:00
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