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The overarching goal of your website is to engage more visitors with your business. It is vital to have a reliable website that positions your company as a strong, professional organization that solves problems for customers. If you find your website failing to reach objectives of traffic or conversions, it may be time for a makeover, or at the very least, a refresh. We’re firm believers in experimentation — we run split tests on landing pages regularly (secret sauce, sorta), and we’re always looking for ways to help our customers get more out of the websites and web applications. So if you’re interested in sprucing up your website, here are ten tips for improving your web design.