Webapper Shared Tips & Resources

Save time, deliver better customer experiences, and maximize your technology investment.

Automated Digital Marketing Using AI

We embrace automated digital marketing using AI properly to deliver better customer experiences. Today we analyze what went wrong with this particular note and then share some ideas on using AI and automation in your marketing. Done correctly, AI marketing leverages customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.

How to Improve Email Deliverability with SPF, DKIM, and DMARC

Email marketing can be a powerful tool in any organization's toolbox. If an email is read, it can deliver significant return on investment. Raising your sender reputation is a means of getting to more inboxes. And that's why we're here to explain how to improve email deliverability with SPF, DKIM, and DMARC.

Choosing The Right Custom Software Development Company

We've been in the software business for the better part of three decades. Along the way, we learned that not every project is successful (more than two of three fail, actually). We've seen a few of the development behaviors that lead to project failure. When selecting a software vendor, you'll want to dig deep in some areas. We've assembled ten key things to consider for choosing the right custom application development company.

Hybrid Cloud 101

We encounter many organizations who have not embraced or fully embraced the cloud yet. And an approach we occasionally recommend is using hybrid cloud. We explain key concepts, advantages, and guardrails for public & private cloud configurations in our explanation of Hybrid Cloud 101.

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