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Business

Webapper consults with many SMBs. We share our knowledge and experience on business topics to help fuel manageable business growth.

SaaS Email Marketing Blunders

Email marketing remains one of the most effective tools for SaaS platforms. Whether it's cold outreach or lead nurturing, the risk/reward is often worthwhile. But things can go wrong -- SaaS email marketing blunders happen. Addressing mistakes and preventing future errors in campaigns is important to the long-term effectiveness of email marketing.

SaaS Email Marketing Blunders2024-07-30T13:30:06-07:00

SaaS Sales Automation

SaaS sales automation streamlines processes to boost efficiency and productivity. The real impact of personalized, timely communication is higher lead quality, shorter sales cycles, and better customer engagement. Centralizing data and using real-time analytics enables better decision-making and forecasting. It also allows sales teams to focus on high-value activities that drive higher conversion rates, increased revenue, and growth. We share our favorite tools and techniques for SaaS sales automation.

SaaS Sales Automation2024-07-02T13:31:35-07:00

Pillars of Enterprise-Grade SaaS

Enterprise customers have specific expectations when it comes to adopting enterprise-grade SaaS solutions. These requirements are often driven by the complex nature of their operations, the need for robust security and compliance measures, and the scale at which these solutions need to perform. We outline the pillars of enterprise-grade SaaS solutions.

Pillars of Enterprise-Grade SaaS2024-06-11T11:39:56-07:00

The Fallacy of SaaS and One Size Fits All

The idea  that SaaS applications are one-size-fits-all solutions is a common concern. This misconception stems from the perception that SaaS solutions are generic, inflexible, and unable to accommodate specific industry or business needs. Over the years, the SaaS industry has evolved significantly, and many providers now offer tailored solutions to meet specific needs within industries, verticals, and business models.

The Fallacy of SaaS and One Size Fits All2024-06-03T15:10:41-07:00

Rising SaaS Development Costs

Managing costs is a common challenge in SaaS, as providers need to continuously invest in product development and platform maintenance to meet customer needs. As a SaaS development partner and also a SaaS partner, we see the impact often. We outline problems and potential solutions for addressing rising SaaS development costs.

Rising SaaS Development Costs2024-06-05T14:12:09-07:00

SaaS Disasters

When SaaS providers make such mistakes, clients suffer -- and they may 'vote with their feet' as a result. We'll explore a few SaaS disasters and offer prescriptions for preventing and remedying them when they occur.

SaaS Disasters2023-08-01T11:49:16-07:00

The Importance of Сreating a Great SaaS UI/UX Design

Customer experience is an essential flywheel element for growth in SaaS. The product experience IS the customer experience. Great user experiences drive higher conversions, retention and expansion. A solid UX guides users intuitively, establishes credibility, and builds brand loyalty. Because UX is critical, we share our insights on creating great UI/UX design for SaaS products.

The Importance of Сreating a Great SaaS UI/UX Design2023-07-25T13:41:16-07:00

9 Product Challenges for New SaaS Companies

We are connoisseurs of our own SaaS development dog food. -- we practice the methods we prescribe here on our blog for our own SaaS product and for those we build for others. We believe in these methods after seeing them work across a variety of markets & industries. We recently had an interaction with a startup, and we felt obligated to share a list of product challenges for new SaaS companies. As habitual problem solvers, we'll also prescribe what to do about them.

9 Product Challenges for New SaaS Companies2023-07-20T14:37:39-07:00

Overcoming Challenges in SaaS Sales Cycles

As a company that works on several SaaS offerings, we're well aware of the immense pressures on SaaS providers. One of the most pressing areas is sales, the lifeblood of the product. Assuming the idea is good, the product works, and marketing has built a pipeline of leads, then it's up to the sales team to bring home the deals. But sometimes it takes time...so let's take a look at SaaS sales cycles and look for ways to overcome obstacles to growth and success.

Overcoming Challenges in SaaS Sales Cycles2023-07-12T10:08:25-07:00
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