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Business

Webapper consults with many SMBs. We share our knowledge and experience on business topics to help fuel manageable business growth.

The Dark Side of SaaS Outbound Marketing

Let's get real about outbound marketing. While everyone's busy sharing their wins, we want to talk about the face-palm moments that can drain your funnel and give your whole team a headache. After seeing countless SaaS startups make these mistakes, here's the unvarnished truth about what can go wrong – and how to dodge these bullets.

The Dark Side of SaaS Outbound Marketing2024-11-05T09:44:22-08:00

Recession-Proof Your SaaS Business

You can't turn on the news without hearing of economic uncertainty. While everyone's busy doom-scrolling through recession headlines, you've got a SaaS company to run. The good news is you can recession-proof your SaaS business. With the right moves, your company can do more than just survive – it can thrive during tough times.

Recession-Proof Your SaaS Business2024-10-30T10:34:57-07:00

Sales-Led Growth for SaaS

If you're looking to skyrocket your company's growth, it's time to unlock the power of sales-led growth for SaaS. While product-led growth has been the talk of the town, sales-led growth strategies are proving more important for many SaaS businesses. We'll explore why sales-led growth for SaaS could be the missing piece in your growth puzzle and how to implement it effectively.

Sales-Led Growth for SaaS2024-10-21T13:38:14-07:00

5 SaaS Metrics You’re Probably Ignoring

Are you tired of staring at the same old metrics day in and day out? MRR, CAC, CLV – sure, they're important, but let's face it: they're the vanilla ice cream of the SaaS world. Delicious? Yes. Exciting? Not so much. But what if we told you there are secret ingredients that could take your SaaS sundae from "meh" to "mind-blowing"? We dive into five unconventional KPIs that could be the key to unlocking your next growth spurt.

5 SaaS Metrics You’re Probably Ignoring2024-10-15T10:05:33-07:00

Reactive vs. Proactive Customer Success in SaaS

Let's chat about a game-changer in the world of customer success: reactive vs. proactive approaches. If you're still playing catch-up with customer issues, it's time to flip the script and get ahead of the game. Since churn is a dreaded enemy of growth, we'll take an in-depth look at how to transform to a proactive customer success strategy to enhance SaaS growth.

Reactive vs. Proactive Customer Success in SaaS2024-10-07T14:21:19-07:00

Crush Your Q4 OKRs

If you're a SaaS CEO gearing up for Q4, let's make sure you end the year with a bang, not a whimper. Here's a no-nonsense guide to planning your Q4 objectives, complete with 22 tips that'll have you dominating like a boss (which, you know, you literally are).

Crush Your Q4 OKRs2024-09-23T09:47:56-07:00

Cohort Analysis: The Secret Sauce to Spice Up Your SaaS Metrics

Are you ready to take your SaaS metrics from mundane to magical? Strap in because we're about to plunge into the wild world of cohort analysis. This isn't just another boring data crunch – it's your ticket to unlocking customer insights that'll make your competition green with envy.

Cohort Analysis: The Secret Sauce to Spice Up Your SaaS Metrics2024-09-18T12:14:51-07:00

5 Data-Driven Ways to Prevent Churn and Keep Your Customers Loyal

Is your SaaS business struggling to prevent churn? Are your customers ghosting you faster than a bad Tinder date? Don't worry -- with the right data-driven strategies, you can stop customers from running away and boost retention. Let’s dive into five actionable ways to prevent churn and keep your customer base happy.

5 Data-Driven Ways to Prevent Churn and Keep Your Customers Loyal2025-03-21T09:59:50-07:00

Balancing Technical Debt & Feature Development in SaaS

SaaS companies often find themselves caught between two competing priorities: developing new features to stay competitive and managing technical debt to maintain a healthy codebase. This balancing act is crucial for long-term success and sustainability. Let's explore how to conquer technical debt while looking at advantages and drawbacks.

Balancing Technical Debt & Feature Development in SaaS2024-08-26T14:36:13-07:00

Addressing Long SaaS Sales Cycles

In SaaS, long sales cycles can be a persistent challenge, especially when targeting enterprise clients. Understanding and addressing this issue is critical to driving growth and optimizing revenue streams. By identifying the key challenges and implementing strategic remedies, you can significantly reduce SaaS sales cycle times and enhance your capacity to scale.

Addressing Long SaaS Sales Cycles2024-08-20T10:48:44-07:00
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