Webapper provides application development services to SaaS startups and emerging organizations. Our blog includes articles on core concepts, industry news, and important trends in SaaS.
Your Personal Brand in a SaaS Business
Ever wondered if putting yourself out there alongside your product is worth the effort? Your personal brand can be a powerful asset in the competitive SaaS landscape—or a potential liability if managed poorly. We'll explore the advantages and pitfalls of personal branding in SaaS, plus look at some industry heavyweights who've mastered the art of blending personal and company brands for maximum impact.