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SaaS

Webapper provides application development services to SaaS startups and emerging organizations. Our blog includes articles on core concepts, industry news, and important trends in SaaS.

SaaS Customer Success

As a long-time SaaS development company, working with a variety of applications over the years, we see the importance of delivering a superior customer experience. SaaS growth is greatly impacted by maximizing customer retention. Customer churn creates a leaky boat, making the goal to quickly get customers to a point where they find value in your SaaS offering. And a powerful tool in that arsenal is building out people, processes, and technology to manage SaaS customer success.

SaaS Customer Success2022-09-14T22:27:45-07:00

Minimizing SaaS Churn and Maximizing Customer Retention

Nearly all SaaS businesses are subscription-based. Growth depends on adding new customers and retaining existing customers. Customer attrition (churn) is the polar opposite of customer retention. SaaS churn is unavoidable -- for a variety of reasons, customers will move on. For a healthy product, it's important to minimize SaaS churn and maximize customer retention.

Minimizing SaaS Churn and Maximizing Customer Retention2022-10-05T16:19:09-07:00

Who Owns SaaS Data

With our growing reliance on the cloud and SaaS, it becomes increasingly important to pay attention to the details embodied in agreements. Think about your organization's exposure if your vendor has a data breach. What happens if there are outages? And an issue we'll review today, who owns the SaaS data?

Who Owns SaaS Data2023-04-27T18:37:43-07:00

SaaS Monetization Primer

SaaS monetization is the process of deriving revenue from the value you offer from your software solution to your users. If you can’t monetize your SaaS application, then your development effort could end up as a life lesson instead of a fat bank account. And with the challenges of small budgets and slow revenue growth, it’s critical that SaaS companies deliver software that matchese evolving market landscapes.

SaaS Monetization Primer2022-09-14T22:30:05-07:00

Creating Your Foundation for SaaS Marketing

If you're marketing (or planning to market) software as a service, you have a significant amount of work ahead. Having worked on a few different SaaS products, we have seen the difficulties firsthand. When marketing works, it's super fun. When prospects ignore you, it's demotivating. We'll outline a strategic framework for creating your foundation for SaaS marketing.

Creating Your Foundation for SaaS Marketing2022-09-14T22:30:27-07:00
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