Webapper provides application development services to SaaS startups and emerging organizations. Our blog includes articles on core concepts, industry news, and important trends in SaaS.
The underlying promise of SaaS is "better, faster, cheaper" for both software developers and the users of the systems. An area we want to explore is SaaS integrations, which provide both sides with even more benefits (but a few challenges too).
For the past few years, Webapper has built its business around some key performance indicators. And with minimal disruption, we've silently pivoted and improved our business. We were able to make transformational progress by setting goals and making our entire team aware of the plan. In fact, our team is all involved in setting up our Objectives & Key Results (OKRs). Here's our guide to finding success in SaaS using OKRs.
What happens if you're struggling with the initial capture of qualified leads? It can certainly happen for both new products and mature ones. Building up revenue requires having ample new opportunities to surpass any customers who churn out. So if your sales need a boost, you may want to develop or improve your SaaS sales funnels.
As a long-time SaaS development company, working with a variety of applications over the years, we see the importance of delivering a superior customer experience. SaaS growth is greatly impacted by maximizing customer retention. Customer churn creates a leaky boat, making the goal to quickly get customers to a point where they find value in your SaaS offering. And a powerful tool in that arsenal is building out people, processes, and technology to manage SaaS customer success.
Nearly all SaaS businesses are subscription-based. Growth depends on adding new customers and retaining existing customers. Customer attrition (churn) is the polar opposite of customer retention. SaaS churn is unavoidable -- for a variety of reasons, customers will move on. For a healthy product, it's important to minimize SaaS churn and maximize customer retention.
No matter the technique used, it’s essential for SaaS providers to invest in development of a smooth onboarding process. Failure to do so almost guarantees low adoption rates and high customer turnover.
Process is corporate DNA at Webapper... With that backdrop, we want to share our guidelines for an effective SaaS product development process. If you're considering developing a software as a service offering, these tips are for you.
Just as we espouse the many benefits of modern application development, cloud computing, agile practices, and CI/CD, we also recommend product led growth. If you're building software or considering getting into the market, you should do some homework on both product led growth and SaaS.
With our growing reliance on the cloud and SaaS, it becomes increasingly important to pay attention to the details embodied in agreements. Think about your organization's exposure if your vendor has a data breach. What happens if there are outages? And an issue we'll review today, who owns the SaaS data?
IaaS, PaaS and SaaS are prevalent choices among cloud service offerings. Many organizations use more than one of these cloud service models, and large enterprises type often use them all. Our goal today is to explain what IaaS, PaaS, and SaaS are and when they are best used.
