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SaaS

Webapper provides application development services to SaaS startups and emerging organizations. Our blog includes articles on core concepts, industry news, and important trends in SaaS.

Minimizing SaaS Churn and Maximizing Customer Retention

Nearly all SaaS businesses are subscription-based. Growth depends on adding new customers and retaining existing customers. Customer attrition (churn) is the polar opposite of customer retention. SaaS churn is unavoidable -- for a variety of reasons, customers will move on. For a healthy product, it's important to minimize SaaS churn and maximize customer retention.

Minimizing SaaS Churn and Maximizing Customer Retention2022-10-05T16:19:09-07:00

Who Owns SaaS Data

With our growing reliance on the cloud and SaaS, it becomes increasingly important to pay attention to the details embodied in agreements. Think about your organization's exposure if your vendor has a data breach. What happens if there are outages? And an issue we'll review today, who owns the SaaS data?

Who Owns SaaS Data2023-04-27T18:37:43-07:00

SaaS Monetization Primer

SaaS monetization is the process of deriving revenue from the value you offer from your software solution to your users. If you can’t monetize your SaaS application, then your development effort could end up as a life lesson instead of a fat bank account. And with the challenges of small budgets and slow revenue growth, it’s critical that SaaS companies deliver software that matchese evolving market landscapes.

SaaS Monetization Primer2022-09-14T22:30:05-07:00

Creating Your Foundation for SaaS Marketing

If you're marketing (or planning to market) software as a service, you have a significant amount of work ahead. Having worked on a few different SaaS products, we have seen the difficulties firsthand. When marketing works, it's super fun. When prospects ignore you, it's demotivating. We'll outline a strategic framework for creating your foundation for SaaS marketing.

Creating Your Foundation for SaaS Marketing2022-09-14T22:30:27-07:00

Choosing a SaaS Application Development Platform

If you're committing to developing a SaaS product (to take over your market!), you'll also want to evaluate technology stacks. Perhaps you have in-house expertise in something, but you'll want to verify that it's feasible for SaaS. Bear in mind that you'll be married to this platform for 5-10 years. We'll outline key factors you should address when choosing the best application development platform for your SaaS solution.

Choosing a SaaS Application Development Platform2022-09-14T22:30:40-07:00
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