The Rise of MicroSaaS

Software-as-a-Service is huge. A staggering 99% of companies will use at least one SaaS product by the end of 2023. The SaaS industry grows 18% annually, and SaaS revenue is expected to exceed $360 billion by 2024. SaaS niches are dominated by a handful of vendors. For example, in CRM, it’s Salesforce, Hubspot, ClickUp and Monday. In accounting, it’s Quickbooks, Freshbooks, and Sage. New SaaS vendors find it nearly impossible to steal market share in these competitive markets. Competitive markets don’t preclude innovation though — we’re seeing the emergence of micro solutions to augment these big players. Witness the rise of microSaaS products.

What Is MicroSaaS?

MicroSaaS is software-as-a-service built intentionally as a small business by an individual or small team. Traditional SaaS businesses address a broad range of problems, while microSaaS targets a small set of issues for a targeted audience.

Why Build MicroSaaS?

MicroSaaS works well for both the service providers and their users. Consider these reasons to build a microSaaS application…

Time to Market

Companies can get to market fast with limited resources. Affordable tools to build attractive modern applications are readily available.


A microSaaS business can be operated virtually from anywhere. All you need is a laptop and an internet connection.


In microSaaS, you can be a sole owner, making all the decisions. Unlike larger applications, outside investment is really unnecessary.

Modern Infrastructure Advantages

Applications can be built using the proven development methods, including microservices and serverless infrastructure. Apps can easily scale to meet demand and be regularly upgraded to deliver outstanding customer experiences.

Recurring Revenue

The owner of a microSaaS business earns recurring revenue with low overhead. Organic growth is achievable.

Examples of MicroSaaS Products

As these examples show, microSaaS typically solves a common problem for a specific niche. These represent focused areas within ecommerce, social media, and software development.


Storemapper enables businesses to embed store locators on websites to help customers find store locations. You can copy & paste the store locator code into your website, customize it, and run.

WhatsApp Chat for Shopify

Store owners can deliver better shopping experiences with this chat & share widget! Merchants can send abandoned cart reminders, order updates, upsell notes, and more using automated WhatsApp messages.


Developers can integrate PDFShift with just a simple request, enabling them to focus on things that matter, not setting up yet another PDF library. It eliminates complexity and provides an up-to-date service.


Karma provides a bot to boost morale for teams using Slack, Teams or Telegram. You can set up individual and team goals to recognize achievements and milestones.


Bannerbear auto-generates social media images, ecommerce banners, and other visual assets using an API or integrations. It also helps to make e-mails dynamic without the hassle of coding and integrations.

The Rise of MicroSaaS

We’re supportive of SaaS, and we see room for more small solutions to fill functionality gaps. Using modern application architecture, microservices, and serverless infrastructure, developers around the world with drive this rise of microSaaS. For entrepreneurs, it means infinite new opportunities, and for end users, it means far more can be done with less effort.

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