Webapper is a full-service digital agency with capabilities across web design, development and marketing. We share articles on marketing concepts, industry news and important trends.
Vertical SaaS Victory
SaaS has fundamentally shifted the past year, especially with AI exploding. While horizontal giants burn through billions trying to be everything to everyone, vertical SaaS companies are quietly building software empires by being something specific to someone specific. David is absolutely demolishing Goliath in the SaaS world, and vertical SaaS specialization is becoming the dominant play. The companies that embrace niche focus are outperforming their horizontal competitors on every metric that matters.