Why You Need a Dedicated Product Owner in SaaS

The role of a Product Owner in Scrum & Agile methodologies is pivotal to the success of a project. Product Owners bridge the gap between stakeholders and development teams, ensuring that customer needs are understood, prioritized, and translated into actionable tasks. They drive product vision, prioritize features based on business value, and provide direction to the development process. Their continuous involvement in backlog management, iteration planning, and acceptance testing ensures that the product continues to meet user expectations, remains aligned with business goals, and delivers value. The Product Owner’s role is critical for maximizing ROI, fostering collaboration, and achieving successful outcomes in SaaS development.

Responsibilities & Contributions

Product Vision

First and foremost, a SaaS Product Owner is responsible for defining and communicating the product vision. They articulate the overall goals, objectives, and expected outcomes of the SaaS product to the development team and stakeholders. They are the keeper of the product roadmap.

Decision Making

The Product Owner is empowered to make decisions on behalf of the SaaS business regarding product features, scope changes, and trade-offs. They balance competing priorities and make data-driven decisions to maximize value delivery.

Requirements Gathering

Product Owners collaborate with stakeholders and users to gather requirements, understand user needs, and define acceptance criteria for product features. They must then ensure that the development team has a clear understanding of what needs to be built.

User Stories

They write user stories, including concise descriptions of features from the users’ perspective. User stories outline the functionality, acceptance criteria (“the definition of ‘done'”, and desired outcomes for each feature.

Backlog Management

The Product Owner guides the product backlog, which is a prioritized list of features and tasks. They prioritize backlog items based on business value, customer feedback, and strategic objectives. They make decisions on what features to build next and adjust priorities as needed.

Iteration Planning

During sprint planning meetings, the Product Owner works with the development team to plan the upcoming sprint. They review and select backlog items for the sprint based on priority and capacity, ensuring that the team has a clear sprint goal and deliverables.

Acceptance Testing

The Product Owner participates in acceptance testing and validation of completed features to ensure they meet the defined acceptance criteria and deliver the intended value to users (“DONE!”).


Throughout the development process, the Product Owner gathers feedback from stakeholders, users, and the market. They use this feedback to iterate on the product backlog, adjust priorities, and make continuous improvements to the product.


The Product Owner acts as a liaison between stakeholders, customers, and the development team. They lead communication, answer questions, and clarify requirements to ensure alignment between business goals and development efforts.

Yes, You Need a Dedicated Product Owner in SaaS

A SaaS Product Owner plays a crucial role in driving product success by defining the vision, prioritizing features, collaborating with stakeholders, and ensuring that the development team delivers valuable and high-quality solutions that meet customer needs. In our experience, it is it best to have a dedicated product owner rather than a committee. This ensures that communication is routed best between stakeholders, customers, and the development team.

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